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SHOPPING
Mystery
Shopping
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Mystery Shopping Case Study
“How do you
act if your location, pricing, and product assortment are no longer unique,
and service or product quality is all that remain for the key to success or
failure of your business?”
“Mystery
Shopping" is defined by the “Mystery Shopping Providers
Association” as the practice of using trained field representatives to
anonymously evaluate customer service, operations, employee integrity,
merchandising, and product quality.
Whether you
manufacture, provide a service or operate at retail level, the need for
delivering a world class product or service are at utmost importance in
today’s sophisticated market place. That is why performance and
quality measurement tools like mystery shopping, if used appropriately, can
be so effective in any modern business.
Who
uses Mystery Shopping?
Our Approach
 
As part of our core
portfolio of Field services, RQA is proud to offer mystery shopping
programmes that provide managers with actionable feedback for improvement,
may it be process or customer driven that will ultimately have a positive
effect on your organisation’s bottom line.
With over 15 years of
experience, we combine our sector expertise in partnership with our clients
by recommending tailored solutions specifically designed to meet the needs
of your business. We do not believe in a “one size fits all”
approach as it has been found ineffective and as a result, a costly
experience.
Instead, RQA mystery
shopping helps our clients to:
- Provide key insight in the
service delivery process
- Build relationships with
your customers
- Close the gap between
perceived vs. actual value
- Improve service and
operational standards
- Offer rewards for good
performance
- Support your promotional
campaigns
- Identify staff talent and
training needs
- Understand your competitors
- Monitor facility conditions
RQA utilises secure,
state-of-the-art information systems designed to meet your unique reporting requirements.
Offering you web-based access to project data in real-time along with query
tools for management analysis.
For further
information about our mystery shopping capability, please contact us today and ask about our pilot scheme.
RQA is a member of the Market Research Society (MRS) and the MSPA.
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