|
HOME | FIELD SERVICES |
ON-SHELF ASSESSMENTS
On-shelf
Assessments / Retail Quality Audits
Jump to:
On-shelf Assessments / Retail Quality Audits
Case Study
“How do you
ascertain that your products travel throughout the supply chain without
sustaining damage to packaging or product degradation”?
“Ever thought
how
your
product compares against those of your competitors at that crucial point
when a consumer makes a buying decision between your product and another on
a supermarket shelf”? - “Moment of Truth”
Our field
representatives can be utilised to enter at your
point-of-sale to conduct On-shelf/Retail Quality Assessments. On-shelf
Assessments often carry a variety of objectives from checking product
packaging, product quality to on-shelf positioning at the “Moment of
Truth”.
Why On-Shelf/Retail
Quality Assessments?
- To understand how your product(s) compare with
those of your competitors
- To ensure your products are visible and
displayed in the correct manner in line with strategic marketing
objectives
- To ensure that “out
of date” products are no longer sold or offered to the consumer
i.e. shelf-life studies
- To assess general
environment and retail presence in which your products are sold
- To ensure your products
still meet the minimum quality requirements after they have been
transported to your point-of-sale i.e. checking for leaks, broken
seals, damaged labels/packaging, expiry dates, foreign bodies etc.
- To carry out comprehensive
product and package assessments on your products
- To compliment your in store
promotion campaign
- To monitor stock
availability
|
